What’s the difference between Foursquare and Swarm?
The “old” Foursquare was an app where you could ‘check-in’ at any location, letting your friends and social network know where you were at any given moment. Businesses could take advantage of this by ‘claiming’ their location, and offering incentives to customers for “checking-in” at their location.
In 2014, we were introduced to the “new” Foursquare, which is focused on serving users as a personalised city guide, rather than social location sharing. If you want the ability to check-in to a location, then you have to use Swarm, their spinoff app. This move was not without controversy, but love it or hate it, it’s what we’ve got at this moment and as a small business owner, you should take advantage of it.
Understand the difference between Swarm and Foursquare: while they are meant to be complementary, your larger focus should be on Foursquare; people may still be checking-in through Swarm, but the rest of the important information about your business (photos, reviews, etc) will be on Foursquare.