What are some mobile SEO best practises?
When it comes to best practises and common mistakes, none explains it better than Google: https://developers.google.com/webmasters/mobile-sites/mobile-seo/. You can start by focusing on these 3 points:
- Unplayable Content. Sometimes there are types of media such as videos that cannot be played from certain mobile devices, and the user will get an error message.
- Slow mobile pages. As with the desktop version of your site, a slow loading page will annoy mobile users and could cause them to exit your page without finishing the action they meant to.