What is ‘Black Hat SEO’?

Black Hat SEO is regularly defined as a group of much frowned-upon practises that increases your site's ranking in a search engine result page. These practises are against the search engine's terms of service and can result in your site being banned from the search engine. When SEO Agencies or Consultants guarantee your first page results, they are likely planning on getting those through Black Hat practises. Don’t go for these services, it’s not worth it! The opposite of Black Hat is, of course, White Hat!