Short for business-to-business. In B2B SEO, the buying cycle is longer, products and services are more expensive, and the audience is professional decision-makers.


Short for business-to-consumer. In B2C SEO, the buying cycle is typically shorter (though it still varies by industry), products and services are (mostly) cheaper, and consumers are the audience.


Backlinks are links from one site to another. The acquisition of backlinks is usually a standard part of a full SEO campaign.

Black Box

A complex computer program that is poorly understood. Inputs and outputs can be observed, but there is no access to the process itself due to its confidential nature. For example, Google’s algorithm is a black box.

Black hat

Black hat (also see: White hatGrey hat) refers to an SEO or technique that that is more aggressive in nature. Blackhat SEOs frequently use combinations of (among other techniques) spam link acquisition and bulk site creation methods to try to rank highly in the search engine results.


A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. Blogs were originally called web logs or weblogs. However, as “web log can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog was coined, and became the common term.

Blogger outreach

Blogger outreach is the process of contacting and working with bloggers as part of a marketing campaign.

Bounce Rate

The percentage of website visitors who leave without visiting another page on that website. Bounce rates range widely depending on industry and niche. Although bounce rate can indicate potential content or website issues, it is not a direct ranking factor, according to Google.

Boolean operators

Using boolean search operators it is possible to connect search words together to broaden or narrow a set of results. The three basic boolean operators are AND, OR and NOT. By default however search engines will usually apply AND for each part of a query unless specified otherwise.


A bot (alternately spider, crawler,) is a software application that runs automated tasks over the internet. Google’s main bot for web crawling is Googlebot.

Bounce rate

Bounce rate refers to the percentage of users that view one page then leave a website. For example if 8 in every 10 users leave a website after viewing one page then there is said to be an 80% bounce rate.

Branded link

In terms of anchor text, a branded link is a link which contains to company brand or similar derivative in the anchor text. Example branded link for Search Candy would be “Search Candy”, “SearchCandy” and “SearchCandy.uk”.


Breadcrumbs, as seen on websites or on search engine results pages, are set of navigational links that refer to root areas and categories of a resource.

Brighton SEO

BrightonSEO is the biggest SEO conference in the UK by a long way. Founded by Kelvin Newman, conference tickets are known to sell out in minutes.

Broken Link

A link that leads to a 404 not found. Typically, a link becomes broken when:

  • A website goes offline.
  • A webpage is removed without implementing a redirect.
  • The destination URL is changed without implementing a redirect.
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