All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics.

Deep Link

  • A link pointing to any webpage other than the homepage.
  • A link pointing to content within a mobile app.


When Google removes a website or webpage, either temporarily or permanently, from search results, specifically its search index. Google provides a Remove URLs tool in the Search Console for voluntary cases; however, a website may also be de-indexed as punishment for violating Google’s Webmaster Guidelines, in the form of a manual action.

Also known as: DelistingDisavow links

Disavowing links is the process of telling Google that you do not want the links to count towards your site. For example if you feel that the links are spammy, or that they had been purchased as part of a previous SEO campaign and you need to now tidy them up. You can disavow links via the Disavow tool in Search Console.

Disavow tool

The Disavow tool is Google’s tool for disavowing links. Webmasters can upload a file containing URLs/domains to disavow. You can find the tool here.


A website address – typically ending in an extension like .com, .org, or .net. For example: www.searchenginejournal.com is the domain of this website.

Domain Authority (DA)

Domain Authority is a metric created by Moz, which on a 100 point scale is designed to reflect how well a domain will rank in search engines. A higher score represents a higher domain authority.

Doorway page

A doorway page is a resource that is designed to attract SEO traffic but which usually contains little real value to users.

Do-follow Link

A do-follow link (or ‘follow link’) is a link which has not had the Nofollow rel attribute applied to it. This means generally speaking that it is a link which passes PageRank. ‘Do-follow’ is not a value or attribute that is used in the code itself.

Duplicate content

Duplicate content is text based content which appears in more than one location, or replicates partially or fully content that already exists elsewhere on the web.

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