E

Ecommerce - Conducting commercial transactions on the internet where goods, information or services are bought and sold.

Editorial Link -  Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as those from quality directories, still count as signs of votes as long as they are also associated with editorial quality standards. If they are from sites without editorial control, like link farms, they are not likely to help you rank well. Using an algorithm similar to TrustRank, some search engines may place more trust on well known sites with strong editorial guidelines.

Editorial Review Process – A review process for potential advertiser listings conducted by search engines, which check to ensure relevancy and compliance with the engine’s editorial policy. This process could be automated – using a spider to crawl ads – or it could be human editorial ad review. Sometimes it’s a combination of both. Not all PPC Search Engines review listings.

Emphasis - An HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by tweaking it for bots. If every occurrence of a keyword on a page is in emphasis that will make the page hard to read, convert poorly, and may look weird to search engines and users alike. <em>emphasis</em> would appear as emphasis

Entry Page – Refers to any page within a web site that a user employs to “enter” your web site. Also see Landing Page.

Ethical SEO - Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective. Some search marketers lacking in creativity tend to describe services sold by others as being unethical while their own services are ethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective. The only ethics issues associated with SEO are generally business ethics related issues. Two of the bigger frauds are not disclosing risks: Some SEOs may use high risk techniques when they are not needed. Some may make that situation even worse by not disclosing potential risks to clients.

Expert Document - Quality page which links to many non-affiliated topical resources.

External Link - Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site is about. If you link out to lots of low quality sites or primarily rely on low quality reciprocal links some search engines may not rank your site very well. Search engines are more likely to trust high quality editorial links (both to and from your site).