The buying and selling of products, all conducted online.
SEO that is focused on increasing traffic and sales for e-commerce related websites that sell products online.
Expertise, Authoritativeness, Trustworthiness (EAT)
EAT, which is an acronym for ‘Expertise, Authoritativeness, Trustworthiness’, is a metric by which Google’s Quality Raters assess webpages.
A link that is given by one website to another without the recipient asking or paying for it.
Also known as: Natural Link.
Methods to measure how users are interact with webpages and content. Examples of engagement metrics include:
- Click-through rate
- Conversion rate
- Bounce rate
- Time on page/site
- New vs. returning visitors
- Frequency and recency
- Dwell time
People, places, organizations, websites, events, groups, facts, and other things.
are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.