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E-commerce

The buying and selling of products, all conducted online.

E-Commerce SEO

SEO that is focused on increasing traffic and sales for e-commerce related websites that sell products online.

Expertise, Authoritativeness, Trustworthiness (EAT)

EAT, which is an acronym for ‘Expertise, Authoritativeness, Trustworthiness’, is a metric by which Google’s Quality Raters assess webpages.

Editorial Link

A link that is given by one website to another without the recipient asking or paying for it.

Also known as: Natural Link.

Engagement Metrics

Methods to measure how users are interact with webpages and content. Examples of engagement metrics include:

  • Click-through rate
  • Conversion rate
  • Bounce rate
  • Time on page/site
  • New vs. returning visitors
  • Frequency and recency
  • Dwell time

Entities

People, places, organizations, websites, events, groups, facts, and other things.

External Link

are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

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