Google Analytics

Google Analytics is a web analytics tool available at both a freemium and premium level by Google. Users can track information about visitors, including data on pages viewed and much more.

Google Bomb

The process of multiple web users trying to change Google’s search rankings, often for comic (though sometimes malicious) effect.

Google Bowling

Google Bowling refers broadly to negative SEO: the practice of trying to maliciously affect the results of a website or competitor.

Google Dance

Google’s search engine results change frequently, and more so in the past when rankings and algorithms changed less frequently, this shuffling of results became known as the Google Dance.

Google I/O

Google I/O is Google’s annual developer conference focusing on technologies such as Android, Chrome, Chrome OS, APIs and more. The I and O in the name of the conference stands for ‘input’ and ‘output’.

Google News Sitemap

A Google News Sitemap is a sitemap used to assist Google in the indexing of Google News specific content. A Google News Sitemap should only contain resources that adhere to the various Google News guidelines.

Google Posts

Google Posts is a limited new social service from Google. It is described by Google as “Your Podium On Google Search”.

Google Webmaster Guidelines

The Google Webmaster Guidelines are a set of suggestions and rules from Google that webmasters should follow to ensure websites are indexed optimally.

Google Webmaster Tools

Google Webmaster Tools is the old name for the Google Search Console.


Googlebot is Google’s primary bot that is used to crawl web pages.

Grey hat

Grey hat SEO is the practice of SEO techniques that fall between white hat and black hat SEO. Much of SEO conducted could arguably be said to fall within the area of greyhat SEO.

Growth Hacking

Growth Hacking is the practice of using data/analytical driven and viral marketing techniques to generate sales and exposure.

Google Dance

A term used starting in 2002 for the volatile period of time during which Google updated its search index, roughly every month.

Google Hummingbird

A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results.

Google Panda Algorithm

A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm.

Recommended reading:

Google Penguin Algorithm

A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm.

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Google Pigeon Update

The name (given by the SEO industry, not Google) of a significant Google local search update launched July 24, 2014. The goal of Pigeon was to improve the accuracy and relevance of local searches by leveraging more traditional Google ranking signals and improving distance and locating ranking parameters.

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Google RankBrain

A major Google algorithm change officially introduced in October 2015, although it had been in testing for months before this. With RankBrain, Google added machine learning to its algorithm and has been called the third most important ranking signal. In June 2016, it was revealed that RankBrain has been involved in every query and has an impact on rankings.

Recommended reading:

Google Sandbox

A theorized and debated (but never confirmed by Google) “waiting period” that prevents new websites from seeing the full benefit of their optimization efforts. Typically, this effect is witnessed most often with new sites targeting competitive keywords and can only be overcome when the site gains enough authority.

Google Search Console

Google’s Search Console offers several helpful features, including the ability to monitor sites for indexing errors and site speed. These pages are also used to communicate manual action notifications.

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Google Trends

A website where you can explore data visualizations on the latest search trends, stories, and topics.

Visit: Google Trends

Guest Blogging

A popular link building tactic that involves developing content for other websites in exchange for a backlink pointing at your own pages.

Also known as: Guest Posting.

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