G
GAP
Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers.
Gateway page
A web page that created to generate traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.
Geo-Targeting
The geographic location of the searcher. Geo-targeting allows you to specify where your ads will or won’t be shown based on the searcher’s location, enabling more localized and personalized results.
gizmo (gadget, widget)
small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.
The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students Larry Page and Sergey Brin.
GoogleBot
Google's search engine spider. Google has a shared crawl cache between its various spiders, including vertical search spiders and spiders associated with ad targeting.
Google Analytics
Google Analytics is an analytics services offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Bomb
The practice of causing a website to rank highly in web search engine results for irrelevant, unrelated or off-topic search terms by linking heavily.
Google Bowling
Means Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don't like or want to appear in the SERPs).
Google Dance
Is an out-dated slang term used to describe the period of time in which Google used to rebuild its rankings, and as a result of this rebuilding, rankings of Web sites on Google's SERP may fluctuate in order during a several day period.
Google News Sitemap
Is used to provide the search engine Google with metadata regarding the specific news content on a website. Using the News Sitemap, Google Newscan quickly find the news articles contained on a site.
Google Posts
is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names
Google Webmaster Guidelines
Google provides their Google Webmaster Guidelines to help website owners improve their search engine positioning while following the best practices of SEO. The Google Webmaster Guidelines are broken down into 3 key parts: design and content guidelines, technical guidelines, and quality guidelines.
Google Webmaster Tools
Is an old web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites.
Googlebot
Is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a mobile crawler.
Grey hat
Is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear.
Growth Hacking
Growth hacking is a relatively new field in marketing focused on growth.
Google Dance
A term used starting in 2002 for the volatile period of time during which Google updated its search index, roughly every month.
Google Hummingbird
A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results.
Google Panda Algorithm
A major Google algorithm update that initially rolled out in February 2011, it was followed by numerous subsequent updates. The goal of Google Panda was to reduce the visibility of low-value content, often produced by “content farms. In 2016, Panda became part of Google’s core ranking algorithm.
Google Penguin Algorithm
A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm.
Google Pigeon Update
The name (given by the SEO industry, not Google) of a significant Google local search update launched July 24, 2014. The goal of Pigeon was to improve the accuracy and relevance of local searches by leveraging more traditional Google ranking signals and improving distance and locating ranking parameters.
Google RankBrain
A major Google algorithm change officially introduced in October 2015, although it had been in testing for months before this. With RankBrain, Google added machine learning to its algorithm and has been called the third most important ranking signal. In June 2016, it was revealed that RankBrain has been involved in every query and has an impact on rankings.
Google Sandbox
A theorized and debated (but never confirmed by Google) “waiting period” that prevents new websites from seeing the full benefit of their optimization efforts. Typically, this effect is witnessed most often with new sites targeting competitive keywords and can only be overcome when the site gains enough authority.
Google Search Console
Google’s Search Console offers several helpful features, including the ability to monitor sites for indexing errors and site speed. These pages are also used to communicate manual action notifications.
Google Trends
Tool which allows you to see how Google search volumes for a particular keyword change over time.
Google Website Optimizer
Free multi variable testing platform used to help AdWords advertisers improve their conversion rates.
Guestbook Spam
A type of low quality automated link which search engines do not want to place much trust on.
G.U.I – Stands for “Graphical User Interface.” Means a visual representation of the functional code. Or, is a way
Guest Blogging
A popular link building tactic that involves developing content for other websites in exchange for a backlink pointing at your own pages.
Also known as: Guest Posting.