From an SEO perspective a keyword is a word (or phrase) from which people might find a website when used as a query in Google.

Keyword Planner

The Google Keyword Planner is a service for finding keyword ideas that is part of Google AdWords.

Keyword research

Keyword research is the process by which SEOs try to find the words and phrases that potential customers might search for to find a resource.

Knowledge Carousel

Knowledge carousels, alternatively known as knowledge graph carousels, display lists of knowledge graph entities in a carousel format at the top of Google results.

Knowledge Graph

The Knowledge Graph is a knowledge base system created and set of new richer features from Google first announced in May 2012. Knowledge Graph results provide structured and detailed information about topics.

Knowledge Vault

The Knowledge Vault is a knowledge base project by Google that encompasses over 1.6 billion facts that have been collected from the internet.

Keyword Cannibalization

A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP. This can result in a lower CTR, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well.

Keyword Density

How often a word or phrase appears within the content of a webpage. At best, this unproven concept is outdated, if ever really mattered to search engines. There is no ideal percentage that will help a webpage rank better.

Keyword Research

The process of discovering any relevant topics, subjects, and terms searchers enter into search engines, as well as the volume and competition level of those terms. This practice is made possible by a variety of free and paid tools.

Keyword Stuffing

Adding irrelevant keywords, or repeating keywords beyond what is natural, to a webpage in the hopes of increasing search rankings. This spam tactic is against Google’s Webmaster Guidelines and can result in a manual action.

Knowledge Graph

An entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries.

Knowledge Panel

A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches.


Stands for key performance indicator. A measurement method businesses use to gauge whether marketing and business objectives, targets, and goals are being reached.

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