O

Open Graph Protocol / Open Graph META Tags

Is a protocol (i.e. set of rules) which is used to integrate any web page into the social graph.

Organic Traffic

Is the opposite of paid  traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

Off-Page SEO

Refers to techniques your can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that.

On-Page SEO

The practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Organic Search

Is a method for entering one or several search terms as a single string of text into a search engine.Organic search results, appear as paginated lists, are based on relevance to the search terms; and exclude advertisements.

Orphan Page

 Are website pages that are not linked to from another section of yoursite. They cannot be found by search engine crawlers, and they represent missed opportunities to acquire and engage customers. Here's a quick win recipe for dealing with orphan pages.

Outbound Link

Are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links.