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Open Graph Protocol / Open Graph META Tags

The Open Graph Protocol is a structured data platform created by Facebook. Using Open Graph Meta tags such as og:title and og:image it is possible to provide information about a resource to Facebook and other platforms.

Organic Traffic

Organic traffic is genuine web traffic (users/visitors to a web resource) that originates from non-paid search engine queries. Ie. visits from search engines that did not come from AdWords or other paid search engine distribution channels.

Off-Page SEO

Demand generation and brand awareness activities that take place outside of a website. In addition to link building, promotion tactics can include social media marketing, content marketing, email marketing, influencer marketing, and even offline marketing channels (e.g., TV, radio, billboards).

On-Page SEO

These activities all take place within a website. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing HTML code (e.g., title tags, meta tags), information architecture, website navigation, and URL structure.

Organic Search

The natural, or unpaid, listings that appear on a SERP. Organic search results, which are analyzed and ranked by algorithms, are designed to give users the most relevant result based on their query.

Orphan Page

Any webpage that is not linked to by any other pages on that website.

Outbound Link

A link that directs visitors to a page on a different website than the one they are currently on.

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