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PageRank

According to Google: “PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal.” The algorithm was named after Google co-founder Larry Page.

Page Speed

The amount of time it takes for a webpage to completely load. Page speed is ranking factor.

Pageview

A webpage is loaded in a browser.

Paid Search

Pay-per-click advertisements that appear above (and often below) the organic results on search engines.

PBN

Stands for Private Blog Network.

PDF

Stands for Portable Document Format file. PDFs can contain text, images, links, videos, and other elements.

Penalty

Or Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Persona

A fictionalized representation of an ideal website visitor or customer – their demographics, behavior, needs, motivations, and goals – all based on actual data.

Also known as: Buyer Persona, Marketing Persona

Personalization

When search engines use search history, web browsing history, location, and relationships to create a set of search results tailored to a specific user.

PHP

Hypertext Preprocessor is a scripting language used to create dynamic content on webpages.

Piracy

Search engines aim to reduce the organic search rankings of content that infringes on copyright. Google introduced a filter in 2012 that reduces the visibility of sites reported for numerous DMCA-related takedown requests.

Pogo-sticking

When, after entering a query, a searcher bounces back and forth between a SERP and the pages listed in those search results.

Also see: Dwell time

Position

Rankings in SEO refers to a website's position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

PPC (Pay Per Click)

A type of advertising where advertisers are charged a certain amount (usually determined by bid, relevance, account history, and competition) every time a user clicks on the ad. Combining PPC and SEO can result in more SERP real estate, clicks, and conversions. Also, PPC data can inform your SEO strategy, and the reverse is also true.

Page Authority (PA)

Page Authority is a metric created by Moz, which on a 100 point scale that attempts to reflect how well a specific page/URL will rank in search engines. A higher score represents a higher Page Authority.

Pay Per Click (PPC)

Pay per click, usually shortened to the acronym PPC, is a marketing model whereby adverts are shown to users with the aim of delivering traffic to a resource. Advertisers are charged simply speaking on the basis of how many times users click the adverts and visit the resource. Google’s PPC marketing platform Adwords is the current market leader in much of the world.

Preferred domain

The preferred domain refers to the domain (www vs non-www) which a webmaster would like Google to use in search engine results pages.

Private Blog Network (PBN)

A Private Blog Network, usually shorted to PBN, is a network of blogs created for SEO/link purposes.

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