Rankings as they are known in SEO refers to the position(s) of a website in the Google – or another provider’s – search engine results pages (SERPs).

Ranking Factor

An individual component which contributes to a complex series of algorithms that determine where  webpages  should appear with the organic search results for a specific query. For years, Google has said that its algorithms “rely on more than 200 unique signals” to help users find the most relevant webpage or answer.

Also known  as:  Ranking Signal.

Reputation management (online/SEO)

Online reputation management looks at the search engine results for certain keywords – usually for name or brand based queries – and often for the purpose of removing or pushing down negative results, or otherwise ensuring a good results set.

Reciprocal Links

When two websites agree to exchange links  to  one another.


A technique that sends a user (or search engine) who requested one webpage to a different (but equally relevant) webpage. There are two types of redirects:

  • 301: Permanent
  • 302: Temporary


URL data that identifies the source of a user’s webpage request.


The process of asking a search engine to return a website or webpage(s) to its search index after de-indexing.


A way search engines measure how closely connected the content of a webpage is aligned to match the context of a search query.

Reputation Management

The practice of crafting a positive online perception of a brand or person – including in search results and on social media – by minimizing the visibility of negative mentions.

Also known  as:  Online Reputation Management, Public Relations

Responsive Website

A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.

Rich Snippet

Structured data can be added to the HTML of a website to provide contextual information to the search engines during crawling. This information can then be displayed in the SERPs, resulting in an enhanced listing, known as a rich snippet.

Rich cards

Rich cards are a new type of mobile-optimised search result format developed from rich snippets.

Robots.txt (robots exclusion standard)

The Robots.txt file is used as a communication method to control indexing from search engine bots. It is possible to allow and disallow all or specific search engines on areas of a website.

Robots Meta Tag

The Robots meta tag can contain one or more comma separated values which instruct search engines as to how a resource should be indexed and/or its links crawled. Possible values include NoindexNofollow and Noarchive. Index, Follow is the default value so does not need to be expressed.

ROI (Return On Investment)

ROI, short for Return On Investment, refers to the benefit that can be received from a service or action. A way to measure the performance of SEO activities. This is calculated by dividing how much revenue you earned via organic search by the cost of the total investment, then multiplying by 100.

Root domain

The root domain of a website is the shortest possible formation of a domain name/URL, not including a subdomain. For example website.com is the root domain of http://www.website.com/.

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