How can I use group boards to promote my business?

A group board works like a regular Pinterest board, except other people are also allowed to pin (even though you own it).

You canrun a contest, engage your audience, share success stories and ask for input. We have noticed quite a few online stores have boards where they invite users to pin idea of products they would like to see sold on the site.

You can invite others to pin about a common topic, and you can of course contribute often in order to establish thought leadership, increasing your credibility.