What Pinterest metrics should I care about?

  • What Pins and boards from your profile people ‘love’ the most
  • What people like to save from your website (this is one of the reasons why it’s important to add the Pin It! button to your site)
  • Who your Pinterest audience is, including their gender, location and other interests.
  • Whether adding the Pin It button to your website leads to referral traffic from Pinterest
  • The week to week and month to month changes in these metrics

Remember to visit analytics.pinterest.com to log in and view your analytics. 

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