What Instagram metrics should I care about?

You should  care about the overall engagement of your followers,  and of course the number of followers you acquire is important – but it’s always preferable to have fewer followers that truly advocate for and engage with your brand, rather than a large amount of followers who pay no attention to your posts.

Likes per post, comments per post, and your rate of acquiring followers should all be indicators of how relevant and interesting your posts are to the Instagram audience. Remember to use hashtags (research popular hashtags you can apply to your photos), like posts on other accounts (that are relevant to your business), and follow other accounts that are relevant.

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