Why should I be on LinkedIn? Isn’t it only for people searching for jobs?
LinkedIn is a professional social network, where people present their profiles in a professional manner, like a CV. The opportunity here lies with companies who wish to build communities, share content, search for employees and see and be seen by people in their industry. LinkedIn does not require you to be active on it every day, but it does require high quality content, and for you to engage in the industry and consumer groups that exist in the network.