What exactly is ‘quality’ content?

Search Engine Land helps us define quality content by asking a few questions: “If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites? Do you provide a reason for people to spend more than a few seconds reading your pages? Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere?”

If your content focuses on connecting with your customers in a genuine way, it is likely you have quality content on your hands. It should be original and provide value - whether it’s entertaining, informative, practical, etc. Try to think like your audience: would you share this content with a friend, a colleague, your spouse?

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