What exactly is ‘quality’ content?

Search Engine Land helps us define quality content by asking a few questions: “If you’re selling something, do you go beyond being a simple brochure with the same information that can be found on hundreds of other sites? Do you provide a reason for people to spend more than a few seconds reading your pages? Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere?”

If your content focuses on connecting with your customers in a genuine way, it is likely you have quality content on your hands. It should be original and provide value - whether it’s entertaining, informative, practical, etc. Try to think like your audience: would you share this content with a friend, a colleague, your spouse?

Top tips from MarketGoo:

  • Develop a niche target
  • Create a personality with your content

Research on keyword strategies for:

  • Long-tail keywords
  • Keyword Phrases
  • Semantic (LSI) keywords
  • Getting keywords from online forums where your audience chats

Start optimizing for:

  • Voice search
  • Semantic keywords

Create new content that utilizes:

  • Video content
  • Click-to-Tweet and social media sharing links

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