What does content have to with SEO?

The main reason you should care about content affecting your site’s search engine ranking: sites with quality content tend to get more backlinks and traffic coming from social media, which helps them generate more traffic overall to their site. If your web pages have detailed, updated content that visitors find to be useful, your site is more likely to rank higher.

According to Neil Patel, companies with blogs receive up to 97% more leads than companies without blogs.